We learn the target audience and buyer persona. Who are they? What motivates them? Why should they ‘buy’ from you as opposed to your competitors? What differentiates you?
CREATE FINANCIAL GOALS
What is the current customer/client acquisition cost? What are the revenue goals? What is current market share, and how can we begin a path towards domination?
CURRENT CAMPAIGN ANALYSIS
Do a thorough analysis of all data/metrics, and identify areas of inefficiencies, what’s working well, what’s causing waste.
CREATE WINNING PROGRAM
We focus on the entire visitor flow, from pre-click to post-click, all while running tracking technology to attribute revenue back to specific keywords, ad copy, landing pages, time of day, channel, etc.