Tips to Grow Your Social Media Presence

 If you are a business owner in today's society, you need to build your social media presence. Why is it important to have a strong social media presence? The digital age has changed how people spend money. In the past, if someone wanted to purchase a vehicle or an electronic device, he looked in magazines like Consumer Reports to find products and read reviews. Now, people look for social approval and social support in another way. When making a decision about where to eat, what doctor to go to, and what shoes to purchase, people go to the internet. If you question the importance of social media, think back to the last time you made a purchase of a new vehicle. Did you read reviews? Post a question on Facebook? If not, you are in the minority. Next time, head to the internet!

How do you build your business' social media presence? It can be difficult with all the people on the internet clamoring for people’s attention. However, there are several tips to help you grow your social media presence.

Determine Your Ideal Client

When beginning a social media campaign, you must determine who your ideal client is. Without targeting a very specific demographic, you will not be effective with your marketing campaign.

Choose Your Medium

What medium of social media does your demographic gravitate towards? After you identify hangouts, plan to focus your presence in those areas. There are too many different forms of social media to excel in all of them. Choosing two or three is a better bet.

Focus on Your Message

Once you've identified your target audience and where they are hanging out, you need to understand the message you want them to receive. It is easy to jump from topic to topic, but without a narrow focus, people will not know your purpose. For example, if you run a food delivery service, you should focus your content on food topics such as time savings, nutritional benefits, and how to prep for meal planning. You should not be posting content on random topics like self-help or clothes shopping.

Be Different

You need to be authentic. To be authentic, you need to be different from your competitors. You need to find your own voice of how you want to present your content. Do you want to be visual, analytical, informative, or light and humorous? After you have an idea of the tone of your social media presence, then you need to peek at your competitors to make sure that you are not presenting the same feeling that they are.


Now for the heavy lifting. You need to provide great content for your audience. People like to learn, find out neat facts, and feel like they are a part of something. They don't' want to be sold to. This doesn't mean you should give away your business, but you do need to provide valuable information to build trust and rapport.

Contact Niche Builders Now

If you want expert advice to guide you through the process of building a social media presence for your business, contact Niche Builders. We are an experienced industry leader. Get started with Niche Builders