Attracting Positive Reviews
If you are a business owner, you need reputation management. Even if your business is a brick and mortar store with no internet activity, you still need to know what people are saying about your business. Whether you like it or not, your social reputation will determine whether your companies are successful or not. Reputation management is monitoring your businesses' reputation online. One way that your reputation is measured online is through positive and negative reviews.
What can you do to ensure that you attract positive reviews for your businesses? There are several steps that you can take to improve your business' reputation through reputation management.
Provide a Good Service
To make your customers happy, you must provide a good service. If your business is not satisfying the needs of your customers, you need to determine if you are reaching the wrong clientele or if you need to improve your product.
Ask Your Customers
How can you find out if you are making your customers happy? Ask them. You need to have a format available to measure the satisfaction of your customers. To find out how your customers feel about your business, you can send out surveys, contact customers by phone, or provide easy opportunities for customers to provide feedback, such as on your Facebook account or website. Ask for customers to answer a quick 3-question survey at the end of a call, or leave pre-made index cards in places where customers can find them, and leave a drop box for completed cards.
Another way to attract positive reviews is through customer comments. On your Facebook page or website, provide spaces for customers to leave comments. Make this process noticeable and simple, offering even just two to three questions for them to answer, so it's few enough that people will answer, but still give some valuable feedback. If you make it too complicated, they won't participate.
Negative Reviews or Comments
Inevitably, there will be negative customer reviews and comments. If you do business for any length of time, there will be someone who has either something negative to say or who will make a comment about how he or she would like to see your product improved. It is important to take this criticism constructively and immediately address it. If a customer is unsatisfied, then you need to contact him or her and attempt to resolve the issue. This is especially the case if a customer leaves negative feedback on your website or Facebook page. Write back asking the person to contact you. Explain that you would love to help assist them in resolving the complaint. Turn a negative encounter into a positive one.
If you have a large number of reviews and only a few of them are negative, this will work in your favor. Potential customers will see the overwhelming number of positive reviews and chalk the negative ones up to a person with too high of expectations or someone who likes to complain. The more reviews you have, the fewer negative reviews will impact your business.
Contact Niche Builders Now
To run a successful business, you must be aware of your company’s reputation. Additionally, you need to find ways to attract positive reviews. If you want expert advice to guide you through the process of reputation management for your business, contact Niche Builders. We are an experienced industry leader. Get started with Niche Builders.