Paid Search & PPC

How exactly do you “optimize” a campaign? What does that mean?

Paid search campaign optimization refers to the process of making incremental changes to a campaign in order to create a higher average return for every dollar spent. These changes include (but are not limited to): keyword segmentation, ad copy testing, bid management, and geographic, demographic, and schedule adjustments. Expertise in maximizing the efficiency and return of all these variables is what Niiche likes to refer to as our strategic difference.

What are NIche's costs? Do you offer other pricing packages?

Niche's Paid Search Management fees are based on your total monthly spend, with prices beginning at $699 per month. For larger clients, we are able to structure custom pricing models. Please call 800-432-3002 for more details.

What search engines do you work with?

Niche manages paid search campaigns in Google AdWords and Bing Ads, which cover between them over 99% of the search traffic in the US. These platforms power the paid search advertising in Google, Yahoo, Bing, AOL, Ask, and many other search engines. Niche also manages ads in non-search based paid advertising platforms such as Facebook.

I heard that paid search is expensive. How much does a campaign cost?

Paid search campaigns can be as expensive or inexpensive as you plan them to be. You set your budget, and Niche invests that budget as efficiently as possible with the goal of maximizing your results. The more you invest, the more traffic you can get and the higher your results can be in the search engines. It is important to note, though, that investing more doesn’t always mean a higher return on your investment. Most successful campaigns begin with a budget that is comfortable but not too risky.

When do I see results?

Immediately. Upon returning our service activation proposal, we will schedule a kick-off phone call with your account management team within one business day. We will take over management of your campaigns at this time and follow up on the action items we outlined in our initial audit of your account. Generally, within seven business days of our initial kick-off call, you will have a newly-revised series of campaigns ready to launch! Data will accrue in real time, and growth and efficiency will continue to develop indefinitely with ongoing optimizations.

Where will my ads appear?

Ads – otherwise known as sponsored links – will show up on the search results pages of every major search engine, including Google, Yahoo, Bing, AOL, Ask, and many others. On the search results pages in all of these search engines, there are two sets of links. The sponsored links appear on the top and along the right-hand side of the page and the organic links are listed in the main body of the page along the left. Organic links are chosen and ordered by the search engines’ complex algorithms.

Why do I need a paid search campaign?

Paid search is the most revolutionary, targeted, and powerful advertising medium in existence. By definition, your ads display only to people who have already expressed interest in your products or services via search query. You only pay once they click on your ad and are delivered to your website. It is a completely fluid marketplace, and with Niche's expertise and technology, we are able to turn on a dime, optimizing your campaign in real time. Simply put, paid search is enormously powerful and extremely profitable when executed with precision and efficiency.