There are numerous ways that Niche can make existing campaigns run better, such as expanding keyword lists and match type variations, experimenting with ad copy, improving account structure, testing landing pages, bidding more effectively, engaging negative keywords, and more. Niche Builders is also privy to beta features in AdWords and Bing that aren’t yet available to the general public. We approach every campaign with a broad range of tools at our disposal, identify the areas with the highest degree of need, and begin our search for greater ROI.