What You Need to Know About Google Analytics

What is Google Analytics? Google Analytics is a free service offered by Google to track and report on your business' website traffic. Although Google Analytics is a free service, you can pay additional money to get extra options. Google Analytics tracks, measures, collects, and analyzes your data. The analyzed data can help you understand and enhance your website. Also, Google Analytics can be used for advertising campaigns through AdWords.

Now that you know what Google Analytics is, what aspects of it do you need to know more about to get the most use out of the service? There are several aspects of the service that will assist you in your business. In the below sections, we will discuss those that will help you the most in operating a successful business.


Where does your traffic come from? One of the central concepts that Google Analytics can help you to identify is where your traffic comes from to land on your website. For example, Google Analytics can determine what type of device people are using to access your site. With this information, you can make sure that your website is optimized correctly for the kind of device that most of your users are using to "click" on your site.


In addition to where your traffic comes from, Google Analytics can help you to identify which pages of your website are getting the most engagement. On the other hand, you can also determine which pages are underperforming. With this information, you can revamp your lowest ranking pages and continue to monitor progress with each subsequent change.

Social Media

The last aspect that we’re going to address is social media. Are your site visitors finding you through social media? With Google Analytics, you can discover which platform is working the best for you. If all your traffic is coming from Instagram, you can use that information to enhance and promote your images on Instagram. On the other hand, if you want to see more traffic from Facebook users, you can use this information to tweak your Facebook Ad Campaigns and monitor Google Analytics for progress.

Contact Niche Builders Now

While Google Analytics is free to use, it can be confusing for those who are new to the service. If you want expert advice to guide you through the process of setting up and analyzing your Google Analytics, contact Niche Builders. Niche Builders is an experienced industry leader. To get started with a Niche Builders, check them out at http://nichebuilder.com/ or call at 1-800-432-3002.