How PPC Advertising is So Great for Emergency Center Marketing
Pay-per-click (PPC) advertising is a form of internet marketing where an advertiser pays a fee for each time that an individual clicks on one of their ads. If you are an emergency center and not using PPC advertising, you are missing out on tons of prospective clients. The larger the city; the more patients you are losing. In a crisis, a patient will be typing in “emergency room near me” or “emergency center” or some other similar word variation and their location into their mobile device to find the closest medical facility without going to the emergency room or waiting weeks for a doctor’s appointment with their primary care physician.
When someone is searching for emergency care, are you at the top of the Google page? No? Then, you are sending patients to other emergency centers. It will take months to move your name up the leaderboard using organic SEO. What can you do? PPC advertising.
With PPC advertising, your emergency center’s ad can be targeted to come up when certain keywords are entered by your potential patients. By showing up on their browser and being close by during a minor crises situation, you will gain patients from other emergency centers, who are not on the front page of the website listing or using PPC advertising.
In addition, PPC advertising can add targeted traffic and potential leads to your website faster than trying to get leads through organic SEO strategies, which can take months to reach optimal benefits.
Why is PPC great for emergency center marketing? Because PPC advertising only costs when someone clicks on the ad. This can greatly reduce the marketing dollars paid out by the emergency center. You are eliminating the upfront change incurred by presenting an ad to people who don’t need an emergency center or are uninterested in changing to a different emergency center.
Another reason PPC is great for emergency center marketing is due to the availability of tracking data. An emergency center can test to see what keywords or advertising images produce the most profitable results; as well as track impressions, monitor clicks, and analyze conversions. The ease of monitoring the statistics involved in PPC can quickly show the overall performance of your marketing campaigns to include the amount of traffic you are driving to your website and the subsequent patients that come to your facility.
Lastly, the speed in which you are able to get in front of new patients far surpasses what is available with SEO. SEO takes time to identify the correct words and word sequences that will get you in front of your target audience. With PPC, you can upload your information into an advertising platform and be up and running within a day. The only thing you need to do is set up conversion tracking, design and set up a landing page to collect potential new patient’s information.
Contact Niche Builders Now
If you want expert advice to guide you through the process of setting up a PPC for your emergency center, contact Niche Builders. Niche Builders is an experienced industry leader. To get started with a Niche Builders, check them out at http://niche.builders.