So, you saw your Digital MRI and went “Oh My God” and hired us to make your PPC Rock. Now, what happens next?
Pay Per Click Management is a big job, and there are lots of things that will happen to get your account setup and performing to deliver you the most new customers and the best ROI.
Once we process your payment, account setup will begin. This is the most time intensive process and requires hundreds of steps. This is the reason that we change a one-time setup fee. Most of the setup will occur during the first week and will occur before your account is turned on. This includes keyword research, ad copy creation, location setup, ad extension setup, mobile optimization, call tracking and records, report setup, and 100s of other steps. If your account is already running, we will leave your account running in its current state during the setup process, and then switch over to your new campaign once everything is setup and approved by you.
Your account will normally be setup in 7 to 10 days at which time we will schedule a review with you to have your look over the ads, keywords, landing pages, etc. We will also make sure we have the reports setup, and you have access to your call recordings and online reporting dashboard.
Once this is complete your campaign goes LIVE.
During the first month, we have a “ramp up” process where we make continuous adjustments to get the campaign running well. We will monitor clicks, traffic, CTRs, conversions, and even listen to calls that are coming in to make sure we are delivering quality leads and customers to you.
Once we have your campaign setup and running properly, then we being the ongoing optimization process, this includes regular maintenance like adding negative keywords and changing keyword modifiers, and seeing how your ads and bids are performing against your competitors. We will also begin to split test ads, research new keywords, and constantly make small changes to your account to have it perform optimally.
Pay per click is NOT SET IT AND FORGET IT. Even though this is the strategy often used on PPC campaigns (especially ones done in house), you really want to have your account adjusted and optimized on a continuous basis.
We are great a getting PPC results, especially in our chosen “Niches”, and we can just about guarantee to always outperform your current setup. Start with a Digital MRI and let’s see what Niche Builders can do for you.
The outline below will show a high-level timeline of what to expect over the first 12 months of your PPC campaign. Please keep in mind that even though the campaign will perform very quickly, it takes about 90 days for your campaign to really be optimized, so don’t quit before you reap the benefit.
|I've Signed Up for PPC Management! What Happens in the Next 12 Months (& Beyond)?|
|From PPC Campaign Setup through Monthly Optimization - Timelines, Action Items & Descriptions|
|Action||Begin Day||End Day||Description|
|Subscription Payment Processed||0||1||Internal Project Management Tool Setups & Strategy Development|
|PPC Campaign SetUp||2||8||PPC Campaign Setup Process includes:
|PPC Campaign QC||9||10||Review Keywords, Ad Copy & Settings to Ensure Quality Standards are being Met & Strategy is being Implemented according to Plan.|
|PPC Campaign Launch||10||10||PPC Campaign Goes "Live"|
|RampUp Process||11||30||Monitor & adjust as necessary to help ensure that click volumes are on track, within budgets, has appropriate geo-targeting, schedules/channels are accurate, and ad copy is on message.|
|PPC Management & Optimization 1||31||60||Monthly optimization and PPC management tactics include:
|PPC Management & Optimization 2||61||90|
|PPC Management & Optimization 3||91||120|
|PPC Management & Optimization 4||121||150|
|PPC Management & Optimization 5||151||180|
|PPC Management & Optimization 6||181||210|
|PPC Management & Optimization 7||211||240|
|PPC Management & Optimization 8||241||270|
|PPC Management & Optimization 9||271||300|
|PPC Management & Optimization 10||301||330|
|PPC Management & Optimization 11||331||360|