Niche should just tell me what I need to spend for my campaign.

Paid search advertising gives you the ultimate flexibility of spending exactly what you want on your advertising each day, or each month. But just choosing an amount to spend is not enough. There are really two ways to approach the budget issue. The first is to establish a fixed budget, and our goal is to maximize results given your budget constraint. The second option is to set an ideal cost-per-conversion and maximize your conversions (i.e. spend as much money as you are able to) given that set constraint. Which direction you should go will be dependent on how fluid your budget is, and how rigid – if at all – your conversion cost constraint is. With these variables in mind, you set your budget, and we manage your campaign to maximize your results regardless.