How does a paid search campaign work?
First, you select a list of keywords that will be triggered by users searching in search engines like Google or Bing. For those keywords, we write an ad to market your products or services so that users will see this ad when they search for relevant terms. You will pay each time a user clicks on the ad and is delivered to your website. The amount that you’ll pay is dependent on a preset "maximum bid" determined by what you’re willing to spend. If you take this concept, apply it to thousands of keywords, hundreds of ads, and make changes based on a variety of data factors, you have yourself a paid search campaign.